project

Emilie Heathe
Ongoing Collaboration

creative direction
THE BRIEF

Emilie Heathe is a luxury clean beauty brand founded by the BIPOC makeup artist Emily Rudman. The collection encompasses nail enamel, lip products, and accessories. Emily needed fresh content across all channels with the dual purpose of highlighting new products and gifting for the holidays.

approach

My concept for the one-day shoot was ‘Holiday Utopia’ and the use of color, light, and reflections to create an ambient and vibrant holiday vibe.

From the content we were able to create assets for the website and social channels in the form of stills and video.

evergreen campaign video