Glasshouse Fragrances Global Holiday Campaign
Glasshouse Fragrances is an independent fragrance house distributed via DTC and global retailers. I’ve partnered closely with the CEO Nicole since 2019.
This project aimed to develop a highly commercial creative concept & campaign for Holiday 2022 that inclusive of product packaging, in-store POS, digital, and social.
As well as asserting the brand as the ultimate ‘gift-giving’ destination, the campaign needed to resonate with the target audience and reflect refresh from a visual and TOV perspective.
With the target customer and tagline ‘further than fragrance’ in mind, inspiration was taken from the glam-punk trend in fashion (Chanel Resort 2022, Saint Laurent, Vivienne Westwood, Alexander McQueen).
The strategy was to create a bold statement that would have an impact on the shelf and online. Embellishments included over-the-top fashion-forward details such as embossed faux studs, metallics, tartan, animal print-inspired patterns, and gold foil. The packaging has a tactile quality in stand-out shades of red, pink, green, blue, and white.
