Naturals Body Care
Naturals is a global AVON portfolio personal care brand centered around fragrance and escapism. The objective was to convey the fragrance visually with a link to the naturally derived ingredients and product benefits.
While at AVON I was the lead creative on the brand, collaborating with marketing teams in LATAM, North America, and Europe.
We launched several collections each year, and I developed the concepts to bring each collection to life through emotive storytelling, visuals and video.
As the primary creative I partnered with our in-house and location producers, and led the shoot teams both in the studio and on location.
