Undone Beauty
Undone Beauty is a clean & minimalist cosmetic brand.
I was brought on at the outset of brand development as the CMO was just starting to build out an internal team. The Undone team needed a new suite of digital ads to promote their brand with a focus on its minimalist approach to beauty.
I brought on several additional team members, from design to copywriting. After developing several concept directions we created aligned content through photo and video shoots. Paid social ad sets were tested and iterated upon for optimal performance.
Models were not retouched as part of the brand ethos of being ‘undone’ and authenticity.
The results drove DTC revenue & helped to drive awareness and the brand being sold nationwide in retailers such as Target. An ongoing close partnership was formed with the CMO which led to my team and I leading additional product launch campaigns, email marketing campaigns, and developing educational content.
